Key marketing skills : turning marketing strategy into marketing reality, a complete action kit of strategies, tools and techniques for marketing success
by
Cheverton, Peter
Title
:
Key marketing skills : turning marketing strategy into marketing reality, a complete action kit of strategies, tools and techniques for marketing success
Author
:
Cheverton, Peter
ISBN
:
9780749442989
Personal Author
:
Cheverton, Peter
Edition
:
2nd ed.
Publication Information
:
London : Kogan Page , 2004
Physical Description
:
386 p. ; 25 cm
General Note
:
Includes index
Subject Term
:
Marketing
Strategic planning
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292004014816 | Adult Non-fiction Book | 658.8/CHE | Checked Out |
| Perpustakaan Kuala Lumpur, Cawangan Sri Sabah | ACQ92164 | Adult Non-fiction Book | 658.8/CHE | Being cataloged |