Key account management in financial services : tools and techniques for building strong relationships with major clients
by
Cheverton, Peter
Title
:
Key account management in financial services : tools and techniques for building strong relationships with major clients
Author
:
Cheverton, Peter
Hughes, Tim
Foss, Bryan
ISBN
:
9780749441876
Personal Author
:
Cheverton, Peter
Publication Information
:
London : Kogan Page Limited, 2004
Physical Description
:
1 CD-ROM ; 4 3/4 in.
Subject Term
:
Financial services industry - Management
Selling key accounts
Marketing key accounts
Added Author
:
Hughes, Tim
Foss, Bryan
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292004004112 | Accompanying Material | (CD)332.1/KEY | Open shelf |