Integrated advertising, promotion and marketing communications
by
Clow, Kenneth E.
Title
:
Integrated advertising, promotion and marketing communications
Author
:
Clow, Kenneth E.
Baack, Donald
Personal Author
:
Clow, Kenneth E.
Publication Information
:
New Jersey Prentice Hall 2002
Physical Description
:
1 CD-ROM 4 3/4 in.
Subject Term
:
Communication in marketing
Advertising
Added Author
:
Baack, Donald
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292004003932 | Accompanying Material | (R/CD)659.1/CLO | Material being cataloged |