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Integrated marketing communication

by

Pickton, David

Title

:

Integrated marketing communication

Author

:

Pickton, David

ISBN

:

9780273676454

Personal Author

:

Pickton, David

Edition

:

2nd. ed.

Publication Information

:

Harlow : Prentice Hall, 2005

Physical Description

:

761 p. ; 24 cm

General Note

:

Inclludes index

Subject Term

:

Communication in marketing