Essentials of marketing research
by
 
Proctor, Tony

Title
: 
Essentials of marketing research

Author
: 
Proctor, Tony

ISBN
: 
9780273694946

Personal Author
: 
Proctor, Tony

Edition
: 
4th edition

Publication Information
: 
England : Prentice Hall, 2005

Physical Description
: 
591p. ; ill. 23 cm

General Note
: 
Includes bibliographical references and index

Subject Term
: 
Marketing - Research
 
Marketing research - case study