Foundations of marketing communications : a European perspective
by
Pelsmacker, Patrick De
Title
:
Foundations of marketing communications : a European perspective
Author
:
Pelsmacker, Patrick De
ISBN
:
9780273703860
Personal Author
:
Pelsmacker, Patrick De
Publication Information
:
Essex : Prentice Hall, 2005
Physical Description
:
328 p. ; 25 cm
General Note
:
Includes index
Subject Term
:
Communication in marketing - Europe
Advertising