Marketing across cultures
by
 
Usunier, Jean-Claude

Title
: 
Marketing across cultures

Author
: 
Usunier, Jean-Claude

ISBN
: 
9780273685296

Personal Author
: 
Usunier, Jean-Claude

Edition
: 
4th edition

Publication Information
: 
England : Prentice Hall, 2005

Physical Description
: 
573p. ; ill. 23 cm

General Note
: 
Includes bibiligraphical references and index

Subject Term
: 
Export marketing - social aspects
 
International business enterprises - social aspects
 
Intercultural communication


LibraryItem BarcodeMaterial TypeShelf NumberStatus
Perpustakaan Kuala Lumpur39292004006924Adult Reference658.81/USUReference Material