Principles of direct and database marketing
by
 
Tapp, Alan

Title
: 
Principles of direct and database marketing

Author
: 
Tapp, Alan

ISBN
: 
9780273683551

Personal Author
: 
Tapp, Alan

Edition
: 
3rd. ed.

Publication Information
: 
Harlow ; Prentice Hall, 2005

Physical Description
: 
489 p. ; 25 cm

General Note
: 
Includes index

Subject Term
: 
Direct marketing