Services marketing in aisa
by
Wirtz, Jochen
Title
:
Services marketing in aisa
Author
:
Wirtz, Jochen
ISBN
:
9789812449436
Personal Author
:
Wirtz, Jochen
Publication Information
:
London : Pearson Prentice Hall, 2005
Physical Description
:
454 p. ; ill. 26 cm
Subject Term
:
Service industries AsiaMarketing Case Studies
Professions Asia Marketing Case Studies