The customer learning curve : Creating profits from marketing Chaos
by
Hellman, Karl
Title
:
The customer learning curve : Creating profits from marketing Chaos
Author
:
Hellman, Karl
ISBN
:
9780324226676
Personal Author
:
Hellman, Karl
Publication Information
:
Chicago : Thomson South-Western, 2004
Physical Description
:
210 p. ; ill. 24 cm
General Note
:
Includes bibliographical references and index
Subject Term
:
Marketing
Consumer behavior
Customer relations
Learning curve (Industrial engineering)