The myth of excellence
by
 
Crawford, Fred

Title
: 
The myth of excellence

Author
: 
Crawford, Fred
 
Mathews, Ryan

ISBN
: 
9780609608203

Personal Author
: 
Crawford, Fred

Publication Information
: 
New York Crown Business 2001

Physical Description
: 
xviii, 251 p. ; 24 cm.

General Note
: 
Includes index

Subject Term
: 
Marketing research - Case studies
 
Consumer behavior - Case studies
 
Shopping - Case studies

Added Author
: 
Mathews, Ryan


LibraryItem BarcodeMaterial TypeShelf NumberStatus
Perpustakaan Kuala Lumpur39292001997509Adult Non-fiction Book658.834/CRABeing fixed/mended
Perpustakaan Kuala Lumpur39292002115374Adult Non-fiction Book658.834/CRABeing fixed/mended