Strategic market relationships from strategy to implementation
by
Donaldson, Bill
Title
:
Strategic market relationships from strategy to implementation
Author
:
Donaldson, Bill
O' Toole, Tom
ISBN
:
9780471494430
Personal Author
:
Donaldson, Bill
Publication Information
:
London John Wiley & Sons, LTD 2002
Physical Description
:
xiii, 288 p. ; 24 cm.
Subject Term
:
Relationship marketing
Strategic alliances (Business)
Business networks
Added Author
:
O' Toole, Tom
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292001870995 | Adult Reference | 658.812/DON | Being fixed/mended |