Key marketing skills : turning marketing strategy into marketing reality, a complete action kit of strategies, tools and techniques for marketing success
by
 
Cheverton, Peter

Title
Key marketing skills : turning marketing strategy into marketing reality, a complete action kit of strategies, tools and techniques for marketing success

Author
Cheverton, Peter

ISBN
9780749442989

Personal Author
Cheverton, Peter

Edition
2nd ed.

Publication Information
London : Kogan Page , 2004

Physical Description
1 CD-ROM. ; 4 3/4 in

General Note
Includes CD/DVD

Subject Term
Marketing
 
Strategic planning


LibraryItem BarcodeMaterial TypeShelf NumberStatus
Perpustakaan Kuala Lumpur39292002055646Accompanying Material(CD) 658.8/CHEOpen shelf
Perpustakaan Kuala Lumpur, Cawangan Sri Sabah39292004025241Accompanying Material(CD)658.8/CHEOpen shelf
Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail39292003080619Accompanying Material(CD)658.8/CHEOpen shelf