The advertised mind : Groud-breaking insights into how our brains respond to advertising
by
Du Plesisis, Erik
Title
:
The advertised mind : Groud-breaking insights into how our brains respond to advertising
Author
:
Du Plesisis, Erik
ISBN
:
9780749443665
Personal Author
:
Du Plesisis, Erik
Publication Information
:
London : MillwardBrown , 2005
Physical Description
:
232 p. ; ill. 24 cm
General Note
:
Includes bibliographical references and index
Subject Term
:
Advertising - Psychological aspects
Advertising - Research
Human information processing - Research