Services marketing in Asia : A case book
by
Wirtz, Jochen
Title
:
Services marketing in Asia : A case book
Author
:
Wirtz, Jochen
Lovelock, Christopher
ISBN
:
9789812449436
Personal Author
:
Wirtz, Jochen
Publication Information
:
Singapore : Prentice Hall , 2005
Physical Description
:
454p. : ill. ; 26 cm.
Subject Term
:
Service industries -- Asia marketing -- Case studies
Professions Asia Marketing Case Studies
Added Author
:
Lovelock, Christopher
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292004018882 | Adult Reference | (R)658.8095/WIR | Reference Material |