The advertised mind : Groud-breaking insights into how our brains respond to advertising
by
Du Plesisis, Erik
Title
:
The advertised mind : Groud-breaking insights into how our brains respond to advertising
Author
:
Du Plesisis, Erik
ISBN
:
9780749443665
Personal Author
:
Du Plesisis, Erik
Publication Information
:
London : MillwardBrown , 2005
Physical Description
:
232 p. ; ill. 24 cm
General Note
:
Includes bibliographical references and index
Subject Term
:
Advertising - Psychological aspects
Advertising - Research
Human information processing - Research
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail | 39292004014726 | Adult Reference | (R) 659.1019/DUP | Reference Material |