What customers want : using outcome-driven innovation to create breakthrough products and services
by
Ulwick, Anthony W.
Title
:
What customers want : using outcome-driven innovation to create breakthrough products and services
Author
:
Ulwick, Anthony W.
ISBN
:
9780071408677
Personal Author
:
Ulwick, Anthony W.
Publication Information
:
New York : McGraw-Hill, 2005.
Physical Description
:
xxxv, 202 p. ; 24 cm.
Subject Term
:
New products -- Planning
Product management