Services marketing in Asia
by
Wirtz, Jochen
Title
:
Services marketing in Asia
Author
:
Wirtz, Jochen
Lovelock, Christopher
ISBN
:
9789812449436
Personal Author
:
Wirtz, Jochen
Publication Information
:
Singapore : Prentice Hall; 2005.
Physical Description
:
454 p. : ill. ; 26 cm.
Subject Term
:
Service industries - Asia marketing - Case studies
Professions Asia Marketing Case Studies
Added Author
:
Lovelock, Christopher
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail | 39292004049437 | Adult Reference | (R)658.8095/WIR | Material being cataloged |