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The breakway brand: how great brands stand out

by

Kelly III, Francis J.

Title

:

The breakway brand: how great brands stand out

Author

:

Kelly III, Francis J.

Silverstein, Barry

ISBN

:

9780072262377

Personal Author

:

Kelly III, Francis J.

Publication Information

:

New York : McGraw Hill, 2005.

Physical Description

:

289 p. : 23 cm.

General Note

:

Includes index

Subject Term

:

Brand name products - Marketing

Added Author

:

Silverstein, Barry