Services marketing in Asia
by
Wirtz, Jochen
Title
:
Services marketing in Asia
Author
:
Wirtz, Jochen
Lovelock, Christopher
ISBN
:
9789812449436
Personal Author
:
Wirtz, Jochen
Publication Information
:
Singapore : Prentice Hall , 2005.
Physical Description
:
454 p. : ill. ; 26 cm.
Subject Term
:
Service industries -- Asia marketing -- Case studies
Professions -- Asia Marketing -- Case Studies
Added Author
:
Lovelock, Christopher
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Jabatan | 39292004062265 | Adult Reference | (R)658.8095/WIR | Reference Material |