Marketing across cultures
by
 
Usunier, Jean-Claude

Title
: 
Marketing across cultures

Author
: 
Usunier, Jean-Claude

ISBN
: 
9780273685296

Personal Author
: 
Usunier, Jean-Claude

Edition
: 
4th ed.

Publication Information
: 
England : Prentice Hall, 2005.

Physical Description
: 
573 p. ; ill. 23 cm.

General Note
: 
Includes bibiligraphical references and index.

Subject Term
: 
Export marketing -- Social aspects
 
International business enterprises -- Social aspects
 
Intercultural communication


LibraryItem BarcodeMaterial TypeShelf NumberStatus
Perpustakaan Jabatan39292004062321Adult Non-fiction Book658.8/USUOpen shelf