Online promotions : winning strategies and tactics
by
Carmody, Bill
Title
:
Online promotions : winning strategies and tactics
Author
:
Carmody, Bill
ISBN
:
9780471403982
Personal Author
:
Carmody, Bill
Publication Information
:
New York John Wiley & Sons, Inc., 2001
Physical Description
:
xxiii, 327 p. ; 24 cm.
General Note
:
Includes index
Subject Term
:
Internet advertising