Eating the big fish : how challenger brands can complete against brand leaders
by
 
Morgan, Adam

Title
: 
Eating the big fish : how challenger brands can complete against brand leaders

Author
: 
Morgan, Adam

ISBN
: 
9780471242093

Personal Author
: 
Morgan, Adam

Publication Information
: 
New York : 1999

Physical Description
: 
286 p. ; 23 cm.

General Note
: 
Includes index

Subject Term
: 
Product management
 
Brand name products - Management
 
New products


LibraryItem BarcodeMaterial TypeShelf NumberStatus
Perpustakaan Kuala Lumpur39292001842051Adult Non-fiction Book658.827/MORBeing fixed/mended