How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategis behind them
by
 
Aitchison, Jim

Title
How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategis behind them

Author
Aitchison, Jim

ISBN
9780470820551

Personal Author
Aitchison, Jim

Publication Information
Singapore: John Wiley & sons (Asia) Pte Ltd, c2002

Physical Description
xviii, 411 p. ; 26 cm.

General Note
Includes index

Subject Term
Advertising - Asia


LibraryItem BarcodeMaterial TypeShelf NumberStatus
Perpustakaan Lembah Pantai39292004364548Adult Bussiness & Economic (openshelf)659.1092/AITOpen shelf