The new business road test : what entrepreneurs and executives should do before writing a business plan
by
Mullins, John W.
Title
:
The new business road test : what entrepreneurs and executives should do before writing a business plan
Author
:
Mullins, John W.
ISBN
:
9780273708056
Personal Author
:
Mullins, John W.
Edition
:
2nd ed.
Publication Information
:
New York : Prentice Hall/Pearson Education, 2006.
Physical Description
:
xviii, 305 p. ; 24cm.
Subject Term
:
New business enterprises -- Planning.
Marketing -- Research