The power of the purse: how smart businesses are adapting to the world's most important consumers-women
by
Warner, Fara
Title
:
The power of the purse: how smart businesses are adapting to the world's most important consumers-women
Author
:
Warner, Fara
ISBN
:
9780131855199
Personal Author
:
Warner, Fara
Publication Information
:
New Jersey: Prentice Hall, 2006.
Physical Description
:
xv, 216p. ; 24 cm.
Subject Term
:
Women consumers
Consumer behavior
Marketing
Marketing -- Case studies