Strategic marketing management : a means-end approach
by
Parry, Mark E.
Title
:
Strategic marketing management : a means-end approach
McGraw-Hill executive MBA series
Author
:
Parry, Mark E.
ISBN
:
9780071450935
Personal Author
:
Parry, Mark E.
Publication Information
:
New York : McGraw-Hill, 2001.
Physical Description
:
ix, 275 p. : ill. ; 23 cm.
Series
:
McGraw-Hill executive MBA series
Series Title
:
McGraw-Hill executive MBA series
Subject Term
:
Marketing -- Management.