Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy
by
Stinnett, Bell
Title
:
Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy
Author
:
Stinnett, Bell
ISBN
:
9780071441889
Personal Author
:
Stinnett, Bell
Publication Information
:
New York : McGraw-Hill, c2005.
Physical Description
:
xxiv, 261 p. : ill. ; 23 cm.
General Note
:
Includes index.
Subject Term
:
Consumer behavior
Selling
Customer relations