Ten key customer insight unlocking the mind of the market
by
Schiffer, Robert
Title
:
Ten key customer insight unlocking the mind of the market
Author
:
Schiffer, Robert
ISBN
:
9781587992063
Personal Author
:
Schiffer, Robert
Publication Information
:
Mason, OH : Thomson, 2005.
Physical Description
:
xxii, 250 p. : ill. ; 24 cm.
Subject Term
:
Consumers' preferences
Marketing