Key account management in financial services
by
Cheverton, Peter
Title
:
Key account management in financial services
Author
:
Cheverton, Peter
ISBN
:
9780749441876
Publication Information
:
London : Kogan Page Publishing, 2005.
Physical Description
:
xiv, 329 p. : ill. ; 25 cm.
Subject Term
:
Financial services industry -- Management
Selling -- Key accounts
Marketing -- Key accounts
Customer services
Added Author
:
Cheverton, Peter