Key marketing skills : strategies, tools and technique for marketing success
by
Cheverton, Peter
Title
:
Key marketing skills : strategies, tools and technique for marketing success
Author
:
Cheverton, Peter
ISBN
:
9780749442989
Personal Author
:
Cheverton, Peter
Edition
:
2nd. ed.
Publication Information
:
London : Kogan Page Publishing, 2005.
Physical Description
:
xiii, 383p. : ill. ; 25 cm.
General Note
:
Includes index.
Subject Term
:
Marketing
Strategic planning
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292004038171 | Accompanying Material | 658.8/CHE | Checked Out |