Beyond branding : how the new values of transparency and integrity are changing the world of brands
by
Ind., Nicholas
Title
:
Beyond branding : how the new values of transparency and integrity are changing the world of brands
Author
:
Ind., Nicholas
ISBN
:
9780749443993
Publication Information
:
London : Kogan Page, 2003.
Physical Description
:
236 p. : ill. ; 24 cm.
General Note
:
Includes index.
Subject Term
:
Brand name products
Brand choice
Product management
Added Author
:
Ind., Nicholas