Corporate social responsibility : doing the most good for your company and your cause
by
Kotler, Philip
Title
:
Corporate social responsibility : doing the most good for your company and your cause
Author
:
Kotler, Philip
Lee, Nancy
ISBN
:
9780471476115
Personal Author
:
Kotler, Philip
Publication Information
:
Hoboken, New Jersey : John Wiley & Sons, c2005.
Physical Description
:
ix, 307 p. : ill. ; 23 cm.
Subject Term
:
Social responsibility of business
Social marketing
Corporations -- Charitable contributions.
Corporate image
Added Author
:
Lee, Nancy