Sell the brand first : how to sell your brand and create lasting customer loyalty
by
Stiff, Dan.
Title
:
Sell the brand first : how to sell your brand and create lasting customer loyalty
Author
:
Stiff, Dan.
ISBN
:
9780071470421
Personal Author
:
Stiff, Dan.
Publication Information
:
McGraw Hill
New York : McGraw-Hill, 2006.
Physical Description
:
xx, 262 p. : ill. ; 24 cm.
Subject Term
:
Brand name products -- Marketing
Customer relations
Consumer satisfaction
Customer loyalty