Blog marketing : the revolutionary new way to increase sales, build your brand, and get exceptional results
by
 
Wright, Jeremy

Title
: 
Blog marketing : the revolutionary new way to increase sales, build your brand, and get exceptional results

Author
: 
Wright, Jeremy

ISBN
: 
9780072262513

Personal Author
: 
Wright, Jeremy

Publication Information
: 
New York : McGraw-Hill, c2006.

Physical Description
: 
xiv, 321 p. : ill. ; 23 cm.

Contents
: 
Blogging basics -- Getting into the blogging mindset -- The power of blogs for business -- How your company can use blogs -- How to market your company using blogs -- Using blogs to increase internal communication -- Find out what's being said about your company & products -- Participating in your blog -- Dealing with negativity -- How to succeed in your blogging -- The future of business blogging.

Subject Term
: 
Marketing -- Blogs
 
Blogs -- Economic aspects.