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Mind your x's and y's : satisfying the 10 cravings of a new generation of consumers

Johnson, Lisa, 1967-

Title

Mind your x's and y's : satisfying the 10 cravings of a new generation of consumers

Author

Johnson, Lisa, 1967-

Hanson, Cheri

ISBN

9780743277501

Personal Author

Johnson, Lisa, 1967-

Publication Information

New York : Free Press, c2006.

Physical Description

viii, 277 p. ; 24 cm.

Subject Term

Young adult consumers

Marketing

Generation X -- Attitudes

Generation Y -- Attitudes

Added Author

Hanson, Cheri