Mind your x's and y's : satisfying the 10 cravings of a new generation of consumers
by
Johnson, Lisa, 1967-
Title
:
Mind your x's and y's : satisfying the 10 cravings of a new generation of consumers
Author
:
Johnson, Lisa, 1967-
Hanson, Cheri
ISBN
:
9780743277501
Personal Author
:
Johnson, Lisa, 1967-
Publication Information
:
New York : Free Press, c2006.
Physical Description
:
viii, 277 p. ; 24 cm.
Subject Term
:
Young adult consumers
Marketing
Generation X -- Attitudes
Generation Y -- Attitudes
Added Author
:
Hanson, Cheri