Branding across borders : a guide to global brand marketing
by
Gregory, James R.
Title
:
Branding across borders : a guide to global brand marketing
Author
:
Gregory, James R.
Wiechmann, Jack G.
ISBN
:
9780658009457
Personal Author
:
Gregory, James R.
Publication Information
:
USA : McGraw-Hill, 2001
Physical Description
:
xxiv, 232 p. ; 22 cm.
General Note
:
Includes index
Subject Term
:
Brand name products - Marketing
Added Author
:
Wiechmann, Jack G.