Understanding brands
by
Cheverton, Peter
Title
:
Understanding brands
Creating success
How come your brand isn't working hard eno
Author
:
Cheverton, Peter
Cheverton, Peter How come your brand isn't working hard eno
ISBN
:
9780749446659
Personal Author
:
Cheverton, Peter
Publication Information
:
London : Kogan Page Publishing, 2006.
Physical Description
:
x, 139 p. : ill. ; 22 cm.
Series
:
Creating success
Series Title
:
Creating success
General Note
:
First published in Great Britain in 2002 by Kogan Page Limited as If you're so brilliant, how come your brand isn't working hard enough? Reissued in 2005 as How come your brand isn't working hard enough?
Subject Term
:
Brand name products
Product management
Added Author
:
Cheverton, Peter How come your brand isn't working hard eno