Cheap : the real cost of the global trend for bargains, discounts & customer choice
by
 
Bosshart, David.

Title
: 
Cheap : the real cost of the global trend for bargains, discounts & customer choice

Author
: 
Bosshart, David.

ISBN
: 
9780749445348

Personal Author
: 
Bosshart, David.

Publication Information
: 
London : Kogan Page Publishing, 2006.

Physical Description
: 
vii, 197 p. : ill. ; 22 cm.

Subject Term
: 
Consumers' preferences
 
Discount
 
Cost
 
Marketing
 
Globalization


LibraryItem BarcodeMaterial TypeShelf NumberStatus
Perpustakaan Kuala Lumpur, Cawangan Setiawangsa39292004060938Adult Reference339.47/BOSEconomy & Business