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Services marketing : text and cases040

by

Nargundkar, Rajendra

Title

:

Services marketing : text and cases040

Author

:

Nargundkar, Rajendra

ISBN

:

9780070585829

Personal Author

:

Nargundkar, Rajendra

Publication Information

:

New Delhi : Tata McGraw-Hill Publishing, 2004.

Physical Description

:

xv, 357p. : ill. ; 24 cm.

General Note

:

Includes index.

Subject Term

:

Service industries -- Marketing.