Cheap : the real cost of the global trend for bargains, discounts & customer choice
by
Bosshart, David.
Title
:
Cheap : the real cost of the global trend for bargains, discounts & customer choice
Author
:
Bosshart, David.
ISBN
:
9780749445348
Personal Author
:
Bosshart, David.
Publication Information
:
London : Kogan Page Publishing, 2006.
Physical Description
:
vii, 197 p. : ill. ; 22 cm.
General Note
:
Includes index.
Subject Term
:
Consumers' preferences
Discount
Cost
Marketing
Globalization
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail | 39292004052527 | Adult Reference | 339.47/BOS | Material being cataloged |