Global account management : a complete action kit of tools and techniques for managing big customers in a shrinking world
by
Cheverton, Peter
Title
:
Global account management : a complete action kit of tools and techniques for managing big customers in a shrinking world
Author
:
Cheverton, Peter
ISBN
:
9780749445386
Personal Author
:
Cheverton, Peter
Publication Information
:
London : Kogan Page Publishing, 2006.
Physical Description
:
xiii, 242 p. : ill. ; 25 cm.
Subject Term
:
International business enterprises -- Management