Convergence marketing
by
 
Wind, Yoram (Jerry)

Title
: 
Convergence marketing

Author
: 
Wind, Yoram (Jerry)
 
Vijay Mahajan
 
Gunther, Robert

ISBN
: 
9780130650757

Personal Author
: 
Wind, Yoram (Jerry)

Publication Information
: 
New York : Prentice Hall 2002

Physical Description
: 
xxviii, 336 p. ; 24 cm.

General Note
: 
Includes index

Subject Term
: 
Marketing
 
Consumer behavior

Added Author
: 
Vijay Mahajan
 
Gunther, Robert


LibraryItem BarcodeMaterial TypeShelf Number
Perpustakaan Kuala Lumpur39292002116364Adult Non-fiction Book658.84/WIN