The future of advertising : new media, new clients, new consumers in the post-television age
by
Cappo, Joe.
Title
:
The future of advertising : new media, new clients, new consumers in the post-television age
Author
:
Cappo, Joe.
ISBN
:
9780071462150
Personal Author
:
Cappo, Joe.
Publication Information
:
Chicago, Ill. : McGraw-Hill, 2003.
Physical Description
:
xi, 260 p. : ill. ; 21 cm.
Subject Term
:
Advertising
Advertising -- United States