Consumer behaviour : Implications for marketing strategy
by
 
Hawkins, Neal Quester

Title
: 
Consumer behaviour : Implications for marketing strategy

Author
: 
Hawkins, Neal Quester

ISBN
: 
9780074709764

Personal Author
: 
Hawkins, Neal Quester

Edition
: 
3rd

Publication Information
: 
Boston : McGraw Hill 2002

Physical Description
: 
xvii, 590 p. ; 24 cm. ; 1 computer optical disc (4 3/4")

General Note
: 
Includes bibliographical references and index

Subject Term
: 
Consumer behaviour - Australia
 
Market surveys - Australia
 
Consumer behaviour - Australia - Case studies


LibraryItem BarcodeMaterial TypeShelf NumberStatus
Perpustakaan Kuala Lumpur39292002126074Adult Non-fiction Book658.83420994/NEAChecked Out