Brand new : how entrepreneurs earned consumer's trust from wedgwood to dell
by
Koehn, Nancy F.
Title
:
Brand new : how entrepreneurs earned consumer's trust from wedgwood to dell
Author
:
Koehn, Nancy F.
ISBN
:
9781578512218
Personal Author
:
Koehn, Nancy F.
Publication Information
:
New York : Harvard Business School Press, 2001
Physical Description
:
169 p. ; 25 cm.
General Note
:
Includes index
Subject Term
:
Businesspeople
Entrepreneurship