The ultimate marketing plan
by
 
Kennedy, Dan S.

Title
: 
The ultimate marketing plan

Author
: 
Kennedy, Dan S.

ISBN
: 
9781593374969

Personal Author
: 
Kennedy, Dan S.

Publication Information
: 
Massachusetts : Adams Media , 2006.

Physical Description
: 
229 p. ; 23 cm.

General Note
: 
Includes index.

Subject Term
: 
Marketing -- United States
 
Sales promotion -- United States
 
Direct marketing -- United States