The long tail : why the future of business is selling less of more
by
Anderson, Chris
Title
:
The long tail : why the future of business is selling less of more
Author
:
Anderson, Chris
ISBN
:
9781401302375
Personal Author
:
Anderson, Chris
Publication Information
:
New York : Hyperion, 2006
Physical Description
:
238 p. ; 25 cm
General Note
:
Includes bibliographical references and index
Subject Term
:
Market segmentation
Marketing - Technological innovations