Becoming a category of one : how extraordinary companies transcend commodity and defy comparison
by
 
Calloway, Joe

Title
: 
Becoming a category of one : how extraordinary companies transcend commodity and defy comparison

Author
: 
Calloway, Joe

ISBN
: 
9780471768074

Personal Author
: 
Calloway, Joe

Publication Information
: 
New Jersey : John Wiley & Sons , 2003.

Physical Description
: 
224 p. ; 23 cm.

Subject Term
: 
Benchmarking (Management)
 
Corporate image
 
Brand name products


LibraryItem BarcodeMaterial TypeShelf NumberStatus
Perpustakaan Jabatan39292004063469Adult Non-fiction Book658.4013/CALMaterial being cataloged